LINE profile PNG
Recommended 1024x1024 PNG. Circle-crop safe for LINE profile photos.
Brand system
LostGP Brand Kit
Logo assets, colors, typography, voice and ready-to-use copy for LostGP, the real-profit calculator for marketplace sellers.
TikTok ShopShopeeLazada
Identity
Logo assets
Use the primary logo whenever there is enough width. Use the mark for avatars, app icons and compact chat surfaces.
Download PNG
Primary horizontal
Use on white or light surfaces.
Reverse horizontal
Use on dark campaign banners.
App logomark
Use for favicons, LIFF, LINE rich menu and social avatar.
Tokens
Color and type
The palette balances trustworthy SaaS clarity with commerce energy: indigo for intelligence, green for profit, rose and amber for risk.
Brand Indigo
Primary actions, active states, AI affordances
#4F46E5Deep Ink
Headlines, high contrast text, dark logo surface
#0F172AProfit Green
Healthy profit, success, positive movement
#10B981Loss Rose
Loss warning, risky margins, negative movement
#F43F5ESignal Amber
Thin margin, attention, review-needed states
#F59E0BCloud
Page background and calm whitespace
#F8FAFCTypography
Kanit for product and Thai-first campaigns
Use Kanit 400-800. Keep letter spacing at 0. Let numbers stay large and calm.
Sample
เห็นกำไรจริง ก่อนกดขาย
See real profit after GP, ads, vouchers and returns.
Messaging
Voice and copy
LostGP should feel like a sharp seller friend: direct about money, fast with numbers and never condescending.
Voice rules
- Say the money truth first, then explain why.
- Use seller language: cost, GP, margin, ads, voucher, returns.
- Keep it human, practical and calm. No finance lecture energy.
- Thai-first for Thailand campaigns; English works for partner decks.
TH social hook
ขายแล้วเหลือเท่าไร? ใส่ต้นทุนกับแพลตฟอร์ม ให้ LostGP คิดก่อนลงขาย
EN partner line
LostGP helps marketplace sellers see real profit after GP, ads, vouchers and returns.
LINE rich menu
คำนวณกำไรจริงก่อนกดขาย
Short CTA
Check profit
System
Brand behavior
Every LostGP surface should help sellers decide faster: should I sell this, where should I list it, and what price keeps me alive?
Truth before listing
A seller should know profit before spending on stock, ads or vouchers.
AI that fills, math that stays deterministic
AI helps parse messy seller language; the calculator engine owns the numbers.
Made for chat-native sellers
The brand has to feel natural inside web, LINE LIFF, Telegram and link-in-bio flows.
Use the brand across every seller touchpoint
Keep the promise consistent: quick inputs, real profit, practical next action.
Website calculatorLINE mini appTelegram mini appPDF reportEmail alertsPartner sales pages
Press / partner copy can point to lostgp.com/brand.
Last updated: 23 May 2026.
Keep clear space around the mark equal to at least 25% of the mark width.